Friday, January 8, 2010

Going out with a (sponsored) bang

When Texas Stadium is demolished, there will be a sponsor for the event.

For a mere $150,000 Kraft Foods gets to call it a "Cheddar Explosion."

Half the money goes to charities selected by Kraft and the other half to charities selected by the city of Irving.

According to the contract for the sponsorship, the demolition must occur between March 14 and April 18.

Kraft claims it will offer the city of Irving the equivalent in $1 million in publicity (including this blog).

No word on whether there will be vast amount of macaroni and cheese planted inside the stadium for a real cheddar explosion.

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